Posted on: 11/10/2017

Salary: CNY 500000.00 -> 700000.00 Per year

Job type: Permanent

Sector: Industry and Manufacturing

 
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A US Leading Semiconductor company is looking for an Asia Digital Marketing Manager role

Digital Marketing Manager

About Our Client

  • Our client is a global analog and digital semiconductor IC design and manufacturing company. In addition to analog technologies, digital signal processing (DSP) and microcontroller (MCU) semiconductors, TI designs and manufactures semiconductor solutions for analog and digital embedded, application processing, and Education Technology.

    About The Role

    Serves as primary interface and strategic partner to the business/marketing and consults across the organization to ensure alignment of marketing strategy
    • Serves as a key interface to local sales & applications team and aligns digital marketing strategies and execution
    • Influences local sales & applications team strategy and focus areas by providing insights on customer behavior and identifying opportunities early
    • Digital Marketing Strategy: Oversees a business unit's digital marketing activities including strategic planning, digital storefront, campaign execution, database marketing, branding, content marketing, analytics and optimization.
    • Database marketing: Drive more registrations, leading to more customer intelligence to influence customer decisions earlier.
    • Analytics & Optimization: Measure/analyze performance of all web activity, including traffic, content views/downloads, customer activity and contact growth by using Analytics tools; take action based on analysis; and communicate results and action plans to the product line
    • Manage marketing mix strategy (spend and placement) for best ROI including search, display, aggregators, automated campaigns, social/influencer marketing, etc.
    • Manage external agency resources: Ads agency, PR Agency, Event Agency etc.
    • Prepare external communication materials including media prep/coaching, speaking engagements, customer presentations, etc.
    • Define content marketing and media relations programs; build perception of category leadership and/or influence customer action toward revenue
    • Manage budget and forecasting
     

    About The Person

  • Serves as primary interface and strategic partner to the business/marketing and consults across the organization to ensure alignment of marketing strategy
    • Serves as a key interface to local sales & applications team and aligns digital marketing strategies and execution
    • Influences local sales & applications team strategy and focus areas by providing insights on customer behavior and identifying opportunities early
    • Digital Marketing Strategy: Oversees a business unit's digital marketing activities including strategic planning, digital storefront, campaign execution, database marketing, branding, content marketing, analytics and optimization.
    • Database marketing: Drive more registrations, leading to more customer intelligence to influence customer decisions earlier.
    • Analytics & Optimization: Measure/analyze performance of all web activity, including traffic, content views/downloads, customer activity and contact growth by using Analytics tools; take action based on analysis; and communicate results and action plans to the product line
    • Manage marketing mix strategy (spend and placement) for best ROI including search, display, aggregators, automated campaigns, social/influencer marketing, etc.
    • Manage external agency resources: Ads agency, PR Agency, Event Agency etc.
    • Prepare external communication materials including media prep/coaching, speaking engagements, customer presentations, etc.
    • Define content marketing and media relations programs; build perception of category leadership and/or influence customer action toward revenue
    • Manage budget and forecasting
     

     What’s On Offer?

  • Attractive remuneration package
  • An exciting platform to develop in APAC region
  • Contact information

    Mike Zheng
    +86 21 2321 7841

  • mike.zheng@hudson.com    
    Hudson
    200001 Shanghai
    China

Contact

Mike Zheng
+862123217841
Hudson
Room 2201-2206, Hong Yi Plaza 288 Jiujiang Road
200001 Shanghai
China

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Apply for Digital Marketing Manager
Reference: CN128323

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