Posted on: 2019-10-22

Job type: Permanent

Sector: Legal and Professional Services

 
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A global leading E-Learning platform targeting oversea market with multi-national and multi-cultural working environment.

* Develop and execute earned and social media strategy at a global level , spanning influencer marketing, affiliate marketing and community management
* Develop, manage, and sustain a global language learning community focused on engaging members to learn, stay motivated, practice languages
* Identify, build and maintain deep relationships with key media, influencers and brand partners and helping to drive PR and collaborations
* Directly manage a growing team, including responsibility for hiring, professional development, goal-setting, etc.
* Expand network of influencers to reach millions of followers, with a strategy spanning VIPs to micro-influencers.
* Develop affiliate network through direct sourcing and use of appropriate vendors; design an outstanding incentive program to motivate our affiliates
* Work with peers across marketing, design, analytics, branding and product to contribute a social perspective to overall marketing strategy

Requirements

* 8+ years marketing experience, with at least 3 years in a people management role focused on social-media marketing, influencer marketing, community management or communications for a multinational / multicultural organization
* Minimum of a bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Business or a similar field
* Experience with driving a business case for social media (eg. Facebook, Instragram, Twitter etc.) Impact on revenue
* Experience engaging with global influencers and affiliate marketers
* Experience with online community engagement activity, strategy planning and management
* Bachelor's Degree in Marketing, Communications, Public Relations, Digital Media, Business or a similar field
* Excellent English written and oral communication ability and with at least intermediate conversation level in Mandarin
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Apply for Head of Communication
Reference: CN152799

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