Posted on: 2018-12-06

Job type: Permanent

Sector: FMCG

 
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sbm Around 500K Dairy Company

− To analyze market dynamics and market development trends;

− To identify target consumers and understand consumers' needs;

− To develop brand value proposition based on its core competitive edge;

− To develop marketing mix to fulfill brand promise to target consumers;

− To involve annual marketing plan including NPD pipeline, communication strategy, marketing investment mix, to deliver aligned topline and bottom line targets.
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Reference: CN144302

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