发表於: 2020-06-29

职位类别: Permanent

行业类别: 快速消费品

 
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European Middle Size Food Company
China Digital Director

About Our Client



My client is one European Middle Size Food company. Currently they have been top 3 in niche market; with 10 years development and investment in China, company now has good amount of loyalty members, while still have long way to improve.



About The Role



In this newly created role, Digital Director is in charge of digital strategy plan, new digital and CRM program launch for customers and end-users, especially focus on trendy platform (douyin, kuaishou etc.) wechat small program, ecommerce platform etc. to raise the branding value & drive the business; Company will invest more into this trendy digital business for better existence in e-commerce channel.



Other responsibilities include:

* Strong understanding of digital business models and some new digital technology for online shops and best practices
* Digitisation platform launch and cooperate with cross-functions to achieve better working procedure for business growth
* Experience in managing marketing agency, tmall promotion tools, social media, big data, CRM, website tools to manage the web funnel from maximising visits to conversion



About The Person



We are looking for highly hands-on individual with innovative digital marketing experience. Other key requirements include:

* Minimum 8 years of overall digital marketing background, expertise in digital ecosystem preferred
* Strong communication skills in English and Chinese based in Mainland China
* Experienced in digital platform launch and management
* BA degree required

To apply please click on the "Apply" button or contact James Zhou at + 86 21 2321 7792 for a confidential discussion. Alternatively, email your resume to james.zhou@hudson.com; Your interest will be treated in strict confidential.
通过电邮发送职位

立即申请: Digital Marketing Director
参考号码: CN160195

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